360° Virtual Tours
Let audiences explore spaces from anywhere with interactive 360° tours. Perfect for education, culture, property, or retail experiences, these tours combine high-quality visuals with intuitive navigation and optional interactive layers.
What Is a 360° Virtual Tour?
A 360° virtual tour lets users look in every direction from a fixed point, moving through a space at their own pace. Tours can be viewed on screen, in a browser, or in a VR headset, and can be built from either filmed 360° footage or fully modelled CGI environments depending on whether the space exists. Interactive hotspots, audio, video, and supporting information can be layered in to deepen the experience.
What Can It Do for You?
Virtual tours remove the barrier of physical access. Prospective students can explore accommodation before visiting campus. Travel agents can walk through a resort without flying there. Museum visitors can enter a space that was never built. Whether the goal is to inform, inspire, or convert, a well-produced tour puts the audience inside the experience in a way a photograph or flat video never can.
How We Work
At Cheese & Pixels, we produce 360° tours using industry-leading Matterport cameras for real-world spaces, and build fully bespoke CGI environments where the space doesn't yet exist or needs to be recreated. We handle everything from filming and modelling through to interactive build, hosting, and integration with your existing platforms.
Our Projects
Bringing the Holocaust to Life in the Classroom
Testimony 360 is one of our most ambitious projects to date. Built for the Holocaust Educational Trust and launched in June 2024, it combines 360° filmed experiences at authentic Holocaust sites with AI-powered digital testimonies from survivors Manfred and Susan.
The programme is designed for use in UK schools with students aged 14 to 18, tracing the lives of both survivors through immersive VR supported by the USC Shoah Foundation's AI testimony technology. It sets a new standard for what immersive technology can contribute to education on one of history's most important subjects.
A Virtual Stay at Soneva Fushi
Soneva Fushi is a luxury eco-resort in the Maldives, founded on the principle of barefoot luxury in harmony with its natural environment. Their agency ScienceMagic.Inc wanted a way to give travel agents and journalists a genuine feel for the resort without the environmental and logistical cost of a press trip.
We planned, scripted, and filmed a series of 360° video experiences on location in the Maldives, designed for viewing on screen or in a VR headset. Each experience captures a different aspect of the resort, from overwater villas to in-ocean filming, giving viewers a vivid sense of what makes Soneva Fushi unlike anywhere else.
Stepping Inside Elizabethan History
Curious Spark is a not-for-profit organisation dedicated to helping people explore heritage and culture. They came to us to help dramatise part of Queen Elizabeth I's royal progress from London to Norfolk in 1578, a journey that passed through locations with strong local ties.
We produced a series of 360° films set within authentic Tudor-era locations including The Great Hospital and Strangers Hall in Norwich, with actors, costumes, and period-accurate staging. Each film places the viewer inside a council meeting with the Queen and her court, and the series is now used in schools, information centres, and heritage sites to bring the period to life in the classroom.
A Virtual Hall That Was Never Built
The Hall of Remembrance was commissioned by the British government at the end of the First World War as a dedicated gallery for commemoration. Designed by Charles Holden with works commissioned from artists including Paul Nash, Stanley Spencer, and John Singer Sargent, it was never actually constructed.
Working with the Imperial War Museums, we used interactive 360° CGI technology to build and render a virtual recreation of the Hall as it would have appeared, populated with the artworks intended for it. Users can now navigate the web-based space and explore the paintings in the context they were always meant to be seen in, over a century later.
Helping Students Choose Where to Live
The University of East Anglia offers a range of student accommodation options across campus and the city, each varying in location, style, and price. Helping prospective students make that choice during open days is a challenge, and during the pandemic, physical visits became impossible altogether.
We produced six 360° guided tours of key accommodation types for UEA's YouTube channel, giving prospective students an immersive, student-led walkthrough of their options from anywhere in the world. The tours complement UEA's existing video content and remain a practical tool for students making one of their first significant decisions about university life.
Projects made before 2026 were worked on by members of our team for We Are Immersive Ltd
Bespoke Development Services
We build custom digital experiences designed around your idea, shaped by possibility rather than templates. Here's how we can help:
Augmented Reality
Layer digital content onto the real world with AR experiences that invite exploration and interaction. From WebAR and mobile apps to marker-based and spatial experiences, audiences can connect with your story in intuitive and memorable ways.
Virtual & Mixed Reality
Step users into fully immersive worlds for training, storytelling, education, or brand engagement. Virtual Reality and Mixed Reality experiences are designed to feel natural, smooth, and fully considered from concept to deployment.
Native Mobile Apps
High-quality apps for iOS and Android that perform beautifully, feel intuitive, and grow with your needs. From playful experiences to functional tools, each app is crafted for long-term impact.
Interactive Installations
Bring physical spaces to life with installations that respond, surprise, and delight. Combining hardware, software, and spatial design, these experiences reward curiosity and spark participation.
Web or Mobile Mini Games
Engaging, bite-sized games built for web or mobile that capture attention fast. Ideal for campaigns, activations, or education, each game blends playfulness with smart technical design.
AI Integration
Add intelligence where it matters. From generative content and computer vision to automated interactions, we integrate AI features that deepen interaction and open up new creative possibilities.
Get In Touch
Ready to start a project or just want to explore what's possible?
We'd love to hear from you.