Web & Mobile Mini Games
Engaging, bite-sized games built for web or mobile that capture attention fast. Ideal for campaigns, activations, or education, each game blends playfulness with smart technical design.
Why Games Work
Games earn attention in a way most other formats can't. Players are active, not passive, and that changes everything. A well-designed game keeps people engaged for longer, makes messages easier to remember, and gives audiences a genuine reason to come back. Whether the goal is brand awareness, education, or event engagement, games deliver because they don't feel like work.
What Can They Do for You?
A game can anchor an event activation, live on a campaign microsite, or be deployed as a downloadable app. Leaderboards and prizes drive uptake and repeat play. Educational games teach without feeling like learning. Even a short, simple game can generate significant time-on-brand and word-of-mouth reach that other formats rarely match.
How We Work
At Cheese & Pixels, we handle concept, design, development, and deployment across web and mobile platforms. We work in Unity and WebAR depending on what the brief calls for, and we build games that are polished, performant, and genuinely fun to play, not just functional.
Our Projects
The Ghost Ship Game for Adnams
To mark the anniversary of their most popular pale ale, Adnams wanted a brand experience that would reward fans and reach new ones. We built Ghost Ship, a procedurally generated mobile game where players steer a ghostly boat along the river, clocking up nautical miles while avoiding obstacles and defeating enemies.
The competition ran for two months with leaderboard prizes and unique bottle codes driving downloads and repeat play. In that time the game was entered 5,337 times, with 108,910 individual games played and over 3.2 million nautical miles sailed, roughly 153 times around the world.
Pringoooals for Pringles
Ahead of the Euros, we built a WebAR penalty shootout game for Pringles, triggered directly from points of sale in retail outlets. No app download required: just a QR code scan and a smartphone browser.
Players faced the Pringles goalkeeper with multiple kick options, crowd audio, and goal celebrations ranging from a slide to a robot dance. Built entirely in WebAR, the experience was designed to be instantly accessible in a busy retail environment, turning a crisp display into an interactive brand moment.
Rebo's Research Adventure for the NHS
The NHS wanted to engage patients, families, and visitors at events with a game that taught them about the value of diabetes research, without it feeling like a lesson. Working with Production Bureau, we built Rebo's Research Adventure: a procedurally generated Unity tablet game that sends a robot character back through time to recover lost research data.
Players guide Rebo through historical time periods, collecting research and avoiding enemies across each level. The game was built for exhibition and event use on iPad, striking a balance between genuine entertainment and clear educational messaging about the importance of research programmes.
Projects made before 2026 were worked on by members of our team for We Are Immersive Ltd
Bespoke Development Services
We build custom digital experiences designed around your idea, shaped by possibility rather than templates. Here's how we can help:
Augmented Reality
Layer digital content onto the real world with AR experiences that invite exploration and interaction. From WebAR and mobile apps to marker-based and spatial experiences, audiences can connect with your story in intuitive and memorable ways.
Virtual & Mixed Reality
Step users into fully immersive worlds for training, storytelling, education, or brand engagement. Virtual Reality and Mixed Reality experiences are designed to feel natural, smooth, and fully considered from concept to deployment.
Native Mobile Apps
High-quality apps for iOS and Android that perform beautifully, feel intuitive, and grow with your needs. From playful experiences to functional tools, each app is crafted for long-term impact.
Interactive Installations
Bring physical spaces to life with installations that respond, surprise, and delight. Combining hardware, software, and spatial design, these experiences reward curiosity and spark participation.
Web or Mobile Mini Games
Engaging, bite-sized games built for web or mobile that capture attention fast. Ideal for campaigns, activations, or education, each game blends playfulness with smart technical design.
AI Integration
Add intelligence where it matters. From generative content and computer vision to automated interactions, we integrate AI features that deepen interaction and open up new creative possibilities.
Get In Touch
Ready to start a project or just want to explore what's possible?
We'd love to hear from you.