Interactive Installations
Bring physical spaces to life with installations that respond, surprise, and delight. Combining hardware, software, and spatial design, these experiences reward curiosity and spark participation.
What Is an Interactive Installation?
An interactive installation turns a space into something people actively engage with. That could be a touchscreen that tells a brand story, a magic mirror that overlays digital content onto a live camera feed, a VR simulator on a custom motion rig, or an entire room of interconnected exhibits. The form follows the brief, but the common thread is that the audience doesn't watch, they take part.
What Can It Do for You?
The right installation becomes the thing people remember. Whether at an event stand, museum, retail space, or brand experience centre, installations communicate complex ideas quickly, generate shareable moments, and leave an impression that outlasts the occasion itself.
How We Work
At Cheese & Pixels, we handle concept, creative development, hardware specification, build, and on-site support end-to-end. Every project starts with the brief and the audience. The technology follows from there, not the other way round.
Our Projects
Storytelling Through Touch for Shopify
Working with onepointfive, we built an NFC-powered interactive product showcase for Shopify, deployed across major industry events in Europe. Attendees picked up a physical product (each one representing a real Shopify merchant) and placed it on a sensor-enabled shelf in front of an interactive screen.
That single action triggered a rich content experience: videos, facts, and insights showing how Shopify helped that business grow. The installation was designed to scale and reconfigure across different event footprints, making it as practical for the events team as it was compelling for attendees.
An Innovation Hub That Brings Sustainability to Life
Berry Global tasked us with designing and delivering a cohesive interactive innovation hub at their new 320m² headquarters in Barcelona, a learning centre for clients, staff, and local communities built around their circular economy mission.
Following a series of creative workshops with the Berry team, we designed a suite of interconnected experiences using AI-powered screens, mixed reality, and interactive displays to communicate each stage of the plastic lifecycle. The result is a permanent installation that informs and inspires without ever feeling like a lecture.
Becoming a Legend at the World Championship
At the League of Legends World Championship 2018 in South Korea, Mastercard wanted an immersive activation that gave fans something genuinely memorable. In partnership with Frukt, we built an AR magic mirror that let attendees see themselves as their chosen League of Legends champion.
Using large touchscreens, Kinect technology, and 4K cameras, the mirror photographed each user's face and mapped it onto the character of their choice. Users could then strike poses and generate a shareable GIF, giving the activation a reach well beyond the venue itself.
Virtual Paragliding Over Bangladesh
For the Bangabandhu Military Museum in Dhaka, we delivered three VR simulator experiences designed to showcase Bangladesh's landscapes and landmarks to a new generation of visitors. The centrepiece was a paragliding simulation over the Chittagong Hill Tracts, paired with a jungle jeep drive and a motorway crossing.
Each experience was filmed on location in 360° and built to run in conjunction with custom motion simulators and 4D effects: wind, vibration, and physical movement matched to the footage. It remains one of our most ambitious and technically demanding installation projects to date.
A VR Waterslide Before the Park Was Built
Qetaifan Projects was building a major island development off Lusail City, Qatar, including a world-class water park. With construction still underway, they needed a way to sell the vision at Cityscape Qatar. We created two experiences: a virtual island tour built from architectural CAD models, and a VR waterslide simulation.
Visitors sat on a physical waterslide rig, put on a headset, and were taken through a full-speed ride on a slide that didn't yet exist. The combination of physical prop and virtual experience drew consistent crowds to the stand and gave the sales team a genuinely exciting tool for converting interest into investment.
Posing with Dinosaurs at ROARR!
ROARR! Dinosaur Adventure wanted to make their static dinosaur models as exciting as their new animatronic exhibits. We built a gamified WebAR trail that led visitors through the park via seven touchpoints, each triggering a character-driven AR experience tied to the park's explorer narrative.
At the end of the trail, a Magic Mirror installation let families pose alongside animated dinosaurs and share photos directly from the screen. The whole experience was designed around shareability, giving visitors a reason to post and ROARR! a steady stream of organic brand reach.
A Virtual Test Drive With Mazda
Working with Lively Agency, we created two immersive VR test drive experiences for the Mazda MX-5 RF, each one designed to feel as thrilling as the car itself. The first took users on a 360° race through the Italian Alps, transitioning into a CGI dreamscape inspired by Mazda's 'drive together' philosophy.
Filmed in 360° on location with a CGI car composited in for realism, the experiences were deployed as event-based VR installations. With just one or two headsets, the activation put multiple people through an intense, fully absorbing brand experience with minimal logistical overhead.
Projects made before 2026 were worked on by members of our team for We Are Immersive Ltd
Bespoke Development Services
We build custom digital experiences designed around your idea, shaped by possibility rather than templates. Here's how we can help:
Augmented Reality
Layer digital content onto the real world with AR experiences that invite exploration and interaction. From WebAR and mobile apps to marker-based and spatial experiences, audiences can connect with your story in intuitive and memorable ways.
Virtual & Mixed Reality
Step users into fully immersive worlds for training, storytelling, education, or brand engagement. Virtual Reality and Mixed Reality experiences are designed to feel natural, smooth, and fully considered from concept to deployment.
Native Mobile Apps
High-quality apps for iOS and Android that perform beautifully, feel intuitive, and grow with your needs. From playful experiences to functional tools, each app is crafted for long-term impact.
Interactive Installations
Bring physical spaces to life with installations that respond, surprise, and delight. Combining hardware, software, and spatial design, these experiences reward curiosity and spark participation.
Web or Mobile Mini Games
Engaging, bite-sized games built for web or mobile that capture attention fast. Ideal for campaigns, activations, or education, each game blends playfulness with smart technical design.
AI Integration
Add intelligence where it matters. From generative content and computer vision to automated interactions, we integrate AI features that deepen interaction and open up new creative possibilities.
Get In Touch
Ready to start a project or just want to explore what's possible?
We'd love to hear from you.